I found some hideous yet beautiful skirts and my grandpa’s mustard yellow skiing outfit from the sixties. So I put together an outfit and walked to school in it the next day. My friends thought I was deranged, but I loved the feeling of sticking out rather than trying to fit in and haven’t looked back since.
That’s all you needed to do?
Well no. I’ve worked as a stylist assistant for many years, unpaid. Then, I’ve fought myself into the scene in other ways.
At one point, I dressed up and went to The Stockholm Fashion Week uninvited. I basically stood outside the venue and pretended to be part of the scene, until a photographer came up to me and started asking questions.
Also, while working in a store I ambushed a girl called Tyra-Stina who I was only following on Instagram, and who was a huge inspiration to me at the moment. We had an impromptu Aperol and then joined forces, sneaking into fashion events together. From there my following grew bigger.
So now you’re an influencer.
Yes, but when I started out I set a very clear goal and I knew exactly what kind of influencer I didn’t want to be. I don’t love how the Swedish fashion industry works, how it’s elitist and based on who you know. I’m in it to change things around. Fashion to me is a creative language, not an industry.
Give us a piece of advice on how to master the world of vintage fashion?
Find a tailor that you like that’s not too expensive. Shoutout to Ersoy Skrädderi & Kemtvätt at Kungsholmen.
What’s that smell in vintage clothing stores?
I really don’t know what it is exactly. My mom hates it, but it makes me calm. Probably because I associate it with the me-time I spend browsing around in stores with my headphones on listening to music. It's a Pavlov's dog thing.
What color is the future?
Cobalt blue. Because thinking too much of it makes me anxious. There are so many things I want to do so I panic a bit just trying to fit it all in one lifetime.