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Sustainability initiatives - packaging cover image
Sustainability initiatives - packaging cover image

PACKAGING

We want our packaging to tick all the boxes: function, sustainability and good looks. And our ”less is more” mindset is the way to get there.

Objectives

  • Make all packaging plastic free.
  • Continuously increase use of recycled paper in our packaging.
  • Use responsibly sourced virgin raw materials for our packaging.
  • Optimize weight and volume in order to minimize waste and avoid ”shipping air”.
Steps
  • Implement a plastic free gift box for all new products, made
    from 
80% recycled paper.    2021
  • Implement FSC mix certification of our gift box to ensure all
    paper is 
forest-friendly.    ONGOING
  • Explore new material alternatives for all our packaging,
    including coloring and printing, to minimize the overall environmental impact.    ONGOING
  • Introduce a brand new paper based eCom packaging.UPCOMING
Back to sustainability