As we started to work with the recycled plastic, the team discovered that the recycled material was beautiful on its own. We decided to see what happened if we made a pair of headphones without adding any pigment. The result is a milk-white semi-transparent finish, which comes from the air conditioners (a milk-white color) and plastic bottles (a light blue and transparent color). We called this little happy accident, RAW.
This year we released our latest true wireless headphones, Boo and Boo tip in RAW. It’s a product that does not look like anything else on the market and we hope you like them as much as we do.
This is just the beginning of our passion for constantly experimenting on new products and solutions. We view technology as an enabler for durability and sustainability. It’s a small part of a wider initiative, with a major goal of ours to become climate-neutral and circular by 2030.
→ Shop Boo
→ Shop Boo Tip
*from LCA, life cycle assessment
